Marketing Communications & Branding

You should have a degree equivalent to UK first-class or second-class honours (2:2 or above). No specific subjects are required.

This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise. You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs. If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used.