Taught course

International Marketing with Tourism

Edinburgh Napier University · School of Marketing, Tourism and Languages

Entry requirements

The entry requirement for this course is a Bachelor (Honours) Degree at a 2:2 or above. We look for applicants to have a background in any discipline in order to be eligible for the programme.

We may also consider lesser qualifications if you have sufficient professional work experience within the industry.

Months of entry


Course content

This programme will equip you with the knowledge and intellectual capabilities to successfully commence or develop a career in international marketing within the tourism sector. It is suitable for any graduate who desires a comprehensive understanding of international marketing with tourism. This could include a new graduate who is keen to start a career in tourism marketing. Equally, it could include an experienced professional who would like to ensure they have thorough grounding in marketing and tourism subjects in order to develop their international tourism marketing career.

The programme satisfies the need for academic rigour with an understanding of the day-to-day practice of international marketing in the context of the tourism sector. The modules contain many examples of international marketing in practice and examine both established and new techniques for practising marketing in an international tourism context successfully.

The degree also aims to develop the skills necessary for employment such as; decision-making and problem-solving in complex, unpredictable and often fast changing situations; developing initiative and personal responsibility; and the independent learning ability needed for continuing professional development in an international environment.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Admissions and Enquiries
+44 (0)333 900 6040