Taught course

Marketing with Festival and Event Management

Institution
Edinburgh Napier University · School of Marketing, Tourism and Languages
Qualifications
MSc

Entry requirements

You will need an honours degree with a minimum of a lower second classification. Alternatively, a lower degree plus a minimum of two years relevant work experience will be considered, or an HND with a minimum of five years relevant work experience (an interview will be necessary).

Months of entry

September

Course content

Based over one year, the course will involve lectures, tutorials and independent study.

Trimester 1
Principles and Practice of Marketing, International Conference Management, choice of Marketing Communications or Consumer Behaviour.

Trimester 2
Strategic Brand Management, International Festival and Event Management, choice of: Direct and Digital Marketing or Global Marketing.

Trimester 3
Research Methods, Dissertation

Information for international students

For applicants whose first language is not English, the following is generally required: minimum IELTS 6.0, TOEFL 550/213 Please see http://www.napier.ac.uk/international for up-to-date information.

Fees and funding

Please see http://www.napier.ac.uk/fees for up-to-date fee & funding information.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Information Office
Email
info@napier.ac.uk
Phone
08452 60 60 40