Taught course

Postgraduate in Coolhunting. Design and Global Trends

Institution
ELISAVA - Barcelona School of Design and Engineering · ELISAVA - Barcelona School of Design and Engineering
Qualifications
PGDip

Entry requirements

All the creative professionals interested in complementing their professional training with research and innovation tools. Businesspeople and entrepreneurs interested in exploring and creating new business models and collaboration. Engineers, technologists and technicians interested in developing creation and innovation abilities. Professionals of other areas interested in innovating in their sector.

Months of entry

September

Course content

Edition

7th (Spanish Edition) / 3rd (English Edition).

ECTS Credits

30.

Language

English.

Schedule

Tuesday, Wednesday and Friday, from 5 to 9.15 p.m.

INTRODUCTION AND CONTEXT

This module welcomes students to the trends world, to its terminology and to the concepts driving the sector.

RESEARCH METHODOLOGY AND TOOLS

This module helps people with no experience in this field to develop skills, and also serves as a refresher course for those who have been involved in research projects. Includes ethnography, visual anthropology, sociology, market research, net-hunting and other strategic research areas.

LATEST TRENDS

Presents cases and initiatives from professionals who have to deal with trends in various industries and pop culture.

URBAN INMERSIONS

On-site work in various cities in order to develop perception and research abilities.

BUSINESS TOOLS

They help students to learn the relationships between trends and business from the point of view of clients and companies. Promotes the dialogue between the researcher and the client.

INTRODUCTION TO DESIGN THINKING

Allows students to connect research skills with collaborative and innovative thought philosophies.

RESEARCH PROJECT

Tutored by the programme teaching staff and the companies associated with MIDI.

Qualification and course duration

PGDip

full time
5 months

Course contact details

Name
Nuria Garcia
Email
leads@elisava.net
Phone
+(34) 93 553 59 04