All the creative professionals interested in complementing their professional training with research and innovation tools. Businesspeople and entrepreneurs interested in exploring and creating new business models and collaboration. Engineers, technologists and technicians interested in developing creation and innovation abilities. Professionals of other areas interested in innovating in their sector.
Months of entry
7th (Spanish Edition) / 3rd (English Edition).
Tuesday, Wednesday and Friday, from 5 to 9.15 p.m.
INTRODUCTION AND CONTEXT
This module welcomes students to the trends world, to its terminology and to the concepts driving the sector.
RESEARCH METHODOLOGY AND TOOLS
This module helps people with no experience in this field to develop skills, and also serves as a refresher course for those who have been involved in research projects. Includes ethnography, visual anthropology, sociology, market research, net-hunting and other strategic research areas.
Presents cases and initiatives from professionals who have to deal with trends in various industries and pop culture.
On-site work in various cities in order to develop perception and research abilities.
They help students to learn the relationships between trends and business from the point of view of clients and companies. Promotes the dialogue between the researcher and the client.
INTRODUCTION TO DESIGN THINKING
Allows students to connect research skills with collaborative and innovative thought philosophies.
Tutored by the programme teaching staff and the companies associated with MIDI.
Qualification and course duration
Course contact details
- Nuria Garcia
- +(34) 93 553 59 04