Taught course

Postgraduate in Retail Design. Design and Space: Shopping

Institution
ELISAVA - Barcelona School of Design and Engineering · ELISAVA - Barcelona School of Design and Engineering
Qualifications
PGDip

Entry requirements

Graduates in Design. Graduates in Fine Arts. Graduates in Communication. Professionals with proven experience in this field.

Months of entry

September

Course content

Postgraduate Diploma in Retail Design. Design and Space: Shopping

Duration: One edition per year from September to February
ECTS Credits: 30
Language:
Spanish and English groups. Spanish group: It is advisable to have some basic English knowledge, given that some materials or lectures might be given in this language. Schedule:
Spanish group: Tuesday, Thursday and Friday, from 5pm to 9.15pm. English group: Tuesday, Thursday and Friday, from 10am to 2.15pm The design is a procedure in the previous analogical configurations for the research of a solution in any field. The programme is a postgraduate training designed for anyone who wants to know professionally the field of methodological design and branding of the large-scale market surfaces. The programme of this course is about the professional tools and the theoretical concepts that every designer needs to master.

GOALS

The goal of this postgraduate diploma is to study and apply in a practical way the keys of design needed for the development for retail design; to know and to apply market and social studies, learning to interpret and apply this information to design the "material" in the world retail. The student will learn to design spaces giving the answers to the client’s needs and making qualitative differences in the branding field.

The theory and the practical exercises will give the student a conceptual knowledge in this field, in great demand nowadays in the technological and social circles.

STRUCTURE

MODULE 1. GROUP CASE STUDY. STRATEGIC BRANDING
Course introduction and presentation. A journey through the branding world in large spaces.

  • Case studies.
  • Practical group work: development of a branded product.

o Practical group work: background and steps for developing a product.
o Practical group work.
o Group discussion: relevant aspects discovered by the student while carrying out the hands-on project.

MODULE 2. MARKET STRATEGIES AND PLANS / EXPANSION MODELS

  • Market strategies and plans.

o Basis and concepts that define the market.
o Market plans and strategies.
o Case studies: analysis of examples.

  • Market “scales”.
  • Trends and models.
  • Practical discussion session: future markets.

MODULE 3. CONCEPT DESIGN AND SHOWCASE IMPLEMENTATION / PROJECT WITH PARTNER COMPANY

  • Project presentation and development.
  • Project development and scheduled field trip (Essapunt visit).
  • Presentation of project ideas.
  • Project implementation in the real showcase.

MODULE 4. E-COMMERCE / COMMUNICATION TOOLS / VISUAL COMMUNICATION

  • Graphics and Impressions.
  • Communication tools.

o Visual communication.

  • Commerce.

o E-Commerce.
o Web Commerce.

MODULE 5. ECO-LIGHTING

  • Lighting.
  • Ecology in lighting.
  • Trends and models.
  • Tools for using eco-lighting.


MODULE 6. FINAL PROJECT

  • Design and concept: how to stand out using marketing strategies.
  • Layouts (circuits).
  • Window-dressing.
  • Visual Merchandising.
  • Lighting in shopping centres.
  • Graphic art and visual communication.
  • Construction materials and techniques.

Qualification and course duration

PGDip

full time
5 months

Course contact details

Name
Nuria Garcia
Email
leads@elisava.net