Taught course

Reputation Management

Institution
EU Business School · EU Business School
Qualifications
MBA

Entry requirements

Required documents: Completed application form. 1 copy of bachelor’s degree from an accredited college or university and transcripts. Proof of English fluency: TOEFL score 213 (computer-based), 80 (internet-based); IELTS 6.0; CAE C; PTE 54; English native; or equivalent. 2 letters of recommendation (use of PPI recommended). 1 written or video essay. 1 copy of CV/résumé. Applicants must also meet two of the following: A minimum grade point average (GPA) of 3.0 on a 4.0 scale. A satisfactory score on the GMAT or GRE. 5+ years of professional work experience (may include military service). An interview with the Dean.

Months of entry

January, October, March

Course content

Established in 1973, EU Business School is a triple-accredited, multicampus, international business school. It is one of the world's leading business schools, delivering exceptionally comprehensive business education in a competitive and global learning environment. In addition to small, dynamic classes offered in English, EU students also enjoy an international environment while getting the best of both North American and European academic curricula.

EU Business School has a global network with main campuses in Geneva, Montreux, Barcelona and Munich. Transfers between campuses are easily attainable and students are encouraged to make the most of such opportunities. Students can participate in intercampus exchanges within EU and with partner institutions in Russia, Kazakhstan, Taiwan, Malaysia, Mexico, Thailand, U.S.A. and China among others.

For over 40 years, EU Business School has provided a quality education to students from all over the world. Our 100+ nationality average gives students a globally diverse environment with excellent networking opportunities.

EU’s Online MBA ranked number one in CEO Magazine’s 2015 global online rankings; EU’s on-campus MBA was featured in the top tier of the European MBA rankings. The QS Top MBA list 2012 has placed EU Business School in the Top 35 European Global MBA programs out of a total of 200 top business schools worldwide.

All courses at EU Business School are taught by highly-qualified faculty members with a wealth of practical experience. EU faculty works with students on an individual basis to create a cooperative and caring learning environment.

EU Business School offers innovative Bachelor, Master and Doctorate of Business Administration programs, with majors in Business Administration; Communication & Public Relations; Leisure & Tourism Management; Business Finance; Sports Management; International Relations; Entrepreneurship; and E-Business among others. We also offer a one-year Business Foundation program, which prepares students for our subsequent bachelor’s programs.

MBA - Reputation Management

Media is everywhere today and the positive reputation of an organization is one of its most important assets. From crisis management to social responsibility to brand promotion, sending out the right message is germane to a company’s management of their reputation. Today, corporations are expected to offer more than just products and services, they must also act as market leaders and demonstrate ethical business practices. People with an in-depth understanding of the importance of reputation as well as the skills to implement a coherent strategy that will illustrate these traits to the general public are in high demand across all sectors.

Qualification and course duration

MBA

part time
24 months
full time
12 months

Assessment

AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations30
Written coursework / continuous assessment25
Dissertation20
assignments25

Course contact details

Name
Antonella Mela
Email
info.bcn@euruni.edu
Phone
+34 93 201 81 71
Fax
+34 93 201 79 35