Taught course

Creative Advertising

Institution
Falmouth University · School of Communication Design
Qualifications
MA

Entry requirements

Entry requirements through the university sector include Honours Degrees, Foundation Degrees and HNDs in a related subject. If you have solid professional industry experience rather than academic achievement, this may be acceptable for entry to study at this level through a process called APEL (Accreditation of Prior Experiential Learning).

Months of entry

September

Course content

On this challenging, hands-on course designed by industry professionals, you'll create advertising from your very first week and become adept at communication through practical, studio-based learning. Simulating the advertising industry, you'll work in art director/copywriter partnerships to devise campaigns for real products in a wide range of media, resulting in a thorough and professional portfolio.

From idea conception to delivery, you’ll learn how to work to a client's brief and present your ideas effectively. As a member of Design & Art Direction (D&AD) – the industry's most influential body – the course gives you the opportunity to exhibit your work at the New Blood competition and meet key industry figures, whilst workshops and placements at top international agencies will equip you with the contacts and understanding to win the job you want after graduation.

Based on real agency briefs, you'll undertake the strategic planning, conceptual thinking and execution skills – visual and written – necessary to turn a business objective into an engaging, relevant, coherent campaign. Starting with 'traditional media' (posters, press, radio and TV), the course builds your capabilities to encompass the latest online and social media techniques needed to reach diverse target groups in a dynamic multimedia environment. Identifying and understanding the relevant target audience is critical to a successful campaign, so we'll encourage you to consider the impact of your work within ethical, economic, psychological and socio-political frameworks. You'll also gain the critical understanding which underpins the work of the mature, reflective, professional practitioner.

Students on the course win prestigious awards year after year, in industry competitions including D&AD and YCN.

MA Creative Advertising is a founder member of the D&AD university network.

The Institute of Practitioners in Advertising (IPA) supports our intensive MA Creative Advertising course, which mirrors professional life in an agency creative department as closely as possible. By teaching you to think strategically and to write and art direct advertising across all media, we will help you to develop the skills, knowledge and confidence required for a successful career.

Information for international students

Please apply using the online application form on our website. You will be asked to submit a portfolio of creative work, application project and satisfy the English language entry requirement IELTS 6.5 or equivalent. We offer a range of scholarships for international applicants, details are available on our website.

Fees and funding

UK students
£8,000
International students
£15,000

For information about funding available, please visit our postgraduate funding page

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Admissions
Email
admissions@falmouth.ac.uk
Phone
01326 213730