Taught course

International Fashion Marketing

GCU London · GCU London

Entry requirements

Minimum Entry Requirements UK Honours degree 2:2 or equivalent in a marketing or business related discipline. English Language Candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at IELTS level 6.0 (with no element less than 5.5). Additional Information If you do not have the necessary formal entry qualifications, the University's flexible entry policy considers credit transfer and Recognition of Prior Learning (RPL), including work-based experience and credits from recognised professional bodies.

Months of entry

January, September

Course content

The MSc International Fashion Marketing programme is intensive and academically challenging. It is designed to equip students with the essential international business knowledge, fashion marketing expertise and personal skills demanded by businesses operating in today's increasingly competitive and global environment.

The programme develops an ability to analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Students are encouraged to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems. The programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing.

Specifically, the programme includes a range of key fashion marketing subjects which are complemented with a significant focus on fashion marketing theory and practice and the specialist subjects within international fashion marketing such as logistics, buying and merchandising, fashion business analysis, integrated fashion marketing communications and applied marketing research. On successful completion of the programme, you will become equipped with the specific knowledge and high level fashion marketing management skills increasingly required by international employers today. Most importantly, you will be able to apply these skills to a broad range of fashion marketing employment situations.

Fees and funding

UK students
International students

The GCU British School of Fashionis working in partnership with Marks and Spencer to support talent in the business of fashion.

Together with M&S we are delighted to offer up to fully funded industry supported scholarships on our programmes that focus on employability, professional development and an enriched academic experience.

The M&S Fashion Scholars will be selected by a panel of fashion experts, and will also benefit from M&S mentoring and use of their dedicated space in GCU London on Fashion Street.

The British School of Fashion is based in GCU London, a postgraduate campus of Glasgow Caledonian University, a University with a portfolio of niche Masters and MBAs.

To apply to become an M&S Fashion Scholar, you must have been offered a place, or have submitted an application for a place, on one of the above GCU London programmes.

Qualification and course duration


full time
12-16 months

Course contact details

+44(0)203 369 3000