Taught course

Master of Business Administration - Major in Digital Marketing

Institution
Geneva Business School · Geneva Business School
Qualifications
MBA

Entry requirements

Admission Criteria for Masters Programs

  • Bachelor degree or equivalent in a related field

  • IELTS 6.5 / TOEFL 74 (English Official English exam results) or proof of studying previously in an English speaking environment for a minimum of 3 years

  • Scanned copy of all required academic diplomas, transcripts and academic certificates obtained

  • A 500-word essay: What can you bring to the GBS community?

  • Photocopy of valid passport / National ID

  • Resume/CV

  • 1 reference letter

  • Prerequisite: Knowledge of Accounting, Finance, Economics. If prerequisites are not studied previously, Pre-Master classes can be taken during summer or with online level courses such as Peregrine and obtaining a minimum of 60% on the self-tests.

Months of entry

September, February

Course content

The Master of Business Administration (MBA) with a Major in Digital Marketing is designed to equip you with the skills needed to engage an audience through digital media and effectively market your business through these networks. You will be capable of actively working to develop marketing strategies and learn effective business planning for digital marketing. In addition to becoming experts in leveraging social media for business growth.

  • Be able to effectively publish and manage content for business growth.

  • Acquire expertise in using Google analytics and various data analysis software.

  • Gain familiarity with online legalities and rights management.

Become an expert in designing and implementing online marketing campaigns.

Facts

*Only available from September 2019 intake

Duration: 18 months

Evening Learning: Yes

Credits: 90 ECTS

Language: English

Intakes: February and September

Degree Awarded: Master of Business Administration with a Major in Digital Marketing

Transfer Opportunities: We offer our students the option to transfer for a semester between our Geneva, Barcelona and Madrid campuses

Internships: We provide the access to internship opportunities in national and international companies and organizations

Locations: Geneva, Barcelona and Madrid*

*Only available from September 2019 intake

Career Options

  • Managing Innovation in the Digital Marketing Sector

  • Persuasion & Customer Decision Making

  • Boosting Revenues Using Social Media

  • Digital Analytics

  • Digital Marketing Specialist

  • Social Media Strategist/Manager

  • E-Commerce Manager

  • Digital Marketing Director

Fees and funding

UK students
For Barcelona & Madrid - €7,460/Semester, For Geneva - CHF 10,650
International students
For Barcelona & Madrid - €7,460/Semester, For Geneva - CHF 10,650

Geneva Campus (prices in Swiss Francs)

Application Fee: €150 (Non-refundable, paid upon application)

Administration Fee: CHF3,000 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)


Tuition per semester: CHF10,650 (Total 1.5 year program/ 3 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

Barcelona / Madrid Campus

Application Fee: €150 (Non-refundable, paid upon application)

Administration Fee: €1,900 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)


Tuition per semester: €7,460 (Total 1.5 year program/ 3 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

Qualification and course duration

MBA

full time
18 months

Course contact details

Name
Admissions
Email
admissions@gbsge.com
Phone
+34 93 481 65 06