Master of Business Administration - Major in Digital Marketing

Entry requirements

• Bachelor degree or equivalent in a related field
• IELTS 6.5 / TOEFL 74 (English Official English exam results) or proof of studying previously in an English speaking environment for a minimum of 3 years
• Scanned copy of all required academic diplomas, transcripts and academic certificates obtained
• A 500 word essay: What can you bring to the GBS community?
• Photocopy of valid passport / National ID
• Resume/CV
• 1 reference letter
• Prerequisite: Knowledge of Accounting, Finance, Economics. If prerequisites not studied previously, Pre-Master classes can be taken during summer or with online level courses such as Peregrine and obtaining a minimum of 60% on the self tests.
• 2 years of work experience or equivalent

Months of entry

February, September

Course content

• Acquire expertise in using Google analytics and various data analysis software.
• Gain familiarity with online legalities and rights management.
• Become an expert in designing and implementing online marketing campaigns.

Program Structure

The program requires the successful completion of 90 credits. The program consists of 4 groups of courses common for all Masters, from which students may select the desired subjects to study: Core Courses (21 ECTS), Elective Courses (15 ECTS), the Orientation Courses (18 ECTS) and the Master Thesis (36 ECTS), which are mandatory to complete the selected major. The orientation week will focus on your International Digital Marketing and you will be able to present your final project to your tutors and get feedback and guidance towards its completion.

Beyond the main Business modules offered within each major, students also take specialization courses, such as:

• Applied Digital Marketing Strategies
• Digital Revolution
• Digital Marketing Channels
• E-commerce: Micro to Multinationals
• Persuasion and Customer Decision Making
• Conversion Optimization

Carrer opportunities

The program is of particular relevance to those working, or planning to work as a:

• Digital Marketing Specialist
• Social Media Strategist/Manager
• E-Commerce Manager
• Digital Marketing Director

Fees and funding

Geneva Campus (prices in Swiss Francs)

Application Fee: €150 (Non-refundable, paid upon application)

Administration Fee: CHF 3,000 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)

Tuition per semester: CHF 10,650 (Total 1.5 year program / 3 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)

Total: CHF 35,100

Barcelona Campus

Application Fee: €150 (Non-refundable, paid upon application)

Administration Fee: €1,900 (One time fee, refund of 80% if the entry visa or the residence permit is refused by the Visa Authorities)

Tuition per semester: €7,460 (Total 1.5 year program/ 3 semesters) (Refund of 100% if the entry visa or the residence permit is refused by the Visa Authorities)