Taught course

International Marketing

Glasgow Caledonian University · Glasgow School for Business and Society

Entry requirements

Normally UK Honours degree 2.2 or equivalent in any subject area If you do not have the necessary formal entry qualifications, the University's flexible entry policy considers credit transfer and Recognition of Prior Learning (RPL), including work-based experience.

Months of entry

January, September

Course content

Combining cutting-edge academic theory with decades of practical experience in the field, our MSc International Marketing gives you the tools and confidence you need to meet the demands of an increasingly global business environment. Our approach to marketing is creative, socially driven, and focused on preparing you for a successful career.

Our diverse teaching team, who have both academic and industry experience across a wide range of disciplines, and are involved research and consultancy activities across all sectors. You'll be challenged and inspired with a varied and pragmatic programme - including industry-led workshops and masterclasses, as well as business projects and presentations designed to simulate real-life challenges and develop your practical skills.

You'll gain new insight into consumer behaviour, marketing planning, branding and how technology can help you create meaningful change. Your programme is accredited by the Chartered Institute of Marketing (CIM) - the leading professional body for marketers worldwide, whose qualifications are highly sought after by employers. And you'll join GCU's thriving and diverse community, with a shared commitment to global engagement and social responsibility that will help you make a positive impact no matter where you go next.

Information for international students

English Language: Academic IELTS score of 6.0 (or equivalent) is required, with no element less than 5.5. International students who do not meet the academic requirements may be eligible for the International Graduate Diploma programme. Successful completion of this INTO course with the required grades means guaranteed conditional offer of a place on the degree programme at Glasgow Caledonian University.

If you do not meet the English language requirements, you may be eligible for the English for University Study programme.

Fees and funding

Tuition fees need to be paid to the university however some students are eligible for tuition fee support. The fees and financial support that are relevant to you depend on where you lived before coming to university. Please also see the funding page.

Qualification and course duration


full time
12-16 months

Course contact details

Postgraduate Admissions
+44 (0)141 331 8630