Taught course

Promotional Media: Public Relations, Advertising & Marketing

Institution
Goldsmiths, University of London · Media and Communications
Qualifications
MA

Entry requirements

You should have an undergraduate degree of at least upper second class standard in a relevant subject. If your first language is not English, you normally need a minimum score of 7.0 in IELTS (including a minimum 6.5 in the written element) or equivalent.

Months of entry

September

Course content

This exciting new degree offers you the opportunity to study public relations, advertising and marketing from media, cultural and sociological perspectives; exploring the inter-relations between promotional professions, the media and society.



The core courses include two full courses and two half-courses taught in the Department of Media and Communications. These courses will explore public relations, advertising and marketing as inter-related professional disciplines, drawing on theoretical and professional debates. They will also offer introductions to media and cultural theory at the overlaps between the promotional professions, media and society.

This is not a business studies-style MA; instead you'll take a rigorous, academic approach to promotional media and the uses of media in contemporary campaigns.

The syllabus combines wider social theory with practical considerations and current issues. In addition, you may choose 30 further credits of options from a wide range of theoretical and practice-based modules within the department or elsewhere within Goldsmiths.

Qualification and course duration

MA

full time
12 months
part time
24 months

Course contact details

Name
Course Enquiries
Email
course-info@gold.ac.uk
Phone
+44 (0)20 7078 5300