Taught course

International Marketing Management

Heriot-Watt University · School of Management and Languages

Entry requirements

Applicants should hold a good (first or second class) Honours degree, or its non-UK equivalent, in a business or management subject from a recognised British or overseas university.

Consumer Psychology; Digital Marketing; Sustainability; Tourism

Months of entry


Course content

Our new MSc International Marketing Management programmes are designed to develop advanced management competencies, alongside specific marketing knowledge, enabling you to remain competitive within the global marketplace and the changing world of marketing in the international business context.

The programme acknowledges the changing role of international marketing, blends contemporary and traditional practice, and gives you the required knowledge and skills to adopt an integrated approach toward creative problem solving and strategic decision making in marketing management.

The international aspect is embedded into the programme through use of case-studies, debates, discussions and papers that consider international dimensions. Wherever possible this is also given direct relevance to students on the programme by reference to their home countries.

MSc International Marketing Mangement

MSc International Marketing Management with Consumer Psychology

MSc International Marketing Management with Digital Marketing

MSc International Marketing Management with Sustainbility

MSc International Marketing Management with Tourism

Information for international students

International students are required to have an IELTS score of 6.5 (with no section lower than 6.0), or a paper-based TOEFL score of 577.

Fees and funding

UK students
Please refer to the programme website below
International students
Please refer to the programme website below

The School of Management and Languages has up to 50 fee abatement scholarships available annually for postgraduate taught students at the Edinburgh campus. The scholarships are worth £2000 each.
Details of these scholarships, as well as other funding opportunities, can be found in Heriot-Watt's online postgraduate prospectus at www.hw.ac.uk/student-life/scholarships/postgraduate-taught.htm

Qualification and course duration


full time
9 months
part time
21 months


full time
12 months
part time
24 months

Course contact details

Dr Babak Taheri
+44(0) 131 451 3284 / 8336