Taught course

International Marketing Management

Heriot-Watt University · School of Management and Languages

Entry requirements

Applicants should hold a good (first or second class) Honours degree, or its non-UK equivalent, in a business or management subject from a recognised British or overseas university.

Months of entry


Course content

Our MSc International Marketing Management programme offers an opportunity for students to acquire an understanding of new developments in international marketing practices and strategies, and learn how to apply them to real world business challenges.

The programme is designed for students wishing to develop a career in contemporary global marketing management by developing a strong understanding of dynamic marketing actions and broader management subjects.

The programme covers both domestic and international marketing issues and develops creative, interactive, contemporary consumer-focused approaches. You will study market research, international marketing strategy, international advertising, market segmentation, the marketing mix and public relations, brand management, digital and sustainable marketing management, and contemporary issues in marketing and consumer research studies.

The School hosts both internationally well-known industry expertise and renowned academics. The programme not only focuses on both academic understanding but also offers industry insights that provide real-world experience.

Students have the opportunity to take part in team-building and leadership events during the first few weeks of the programme. View our Team Building 2015 photo gallery.

Information for international students

International students are required to have an IELTS score of 6.5 (with no section lower than 6.0), or a paper-based TOEFL score of 577.

Fees and funding

UK students
Please refer to the programme website below
International students
Please refer to the programme website below

Details funding opportunities, can be found in Heriot-Watt's online postgraduate prospectus at www.hw.ac.uk/student-life/scholarships/postgraduate-taught.htm

Qualification and course duration


full time
9 months
part time
21 months


full time
12 months
part time
24 months

Course contact details

Dr Babak Taheri
+44(0) 131 451 3284 / 8336