Taught course

Advertising - Account Management

Institution
Humber College Institute of Technology & Advanced Learning · Humber College Institute of Technology & Advanced Learning
Qualifications
PGCert

Entry requirements

To be eligible for admission, you must possess the following: - A bachelor’s degree or advanced diploma - All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Months of entry

September

Course content

The Humber Advertising – Account Management graduate certificate program will train you to manage the creative process for the benefit of clients at advertising agencies. Graduates will have the skills to work in either a client or agency team – in for-profit, not-for-profit and/or government marketing teams. The content is primarily directed at advertising agencies’ account manager roles but also adapts well to other communication – or design-based companies. Skills learned can apply to running your own company or working with in-house creative/marketing communications departments in any size organization.

This unique program prepares account managers for the advertising industry by exploring a balance of skills from both the advertising side and creative side of the communication process. By incorporating both people skills and critical thinking skills, you will acquire the essential skills required to succeed in the fast-paced creative world of advertising.

Experienced faculty will assist you in developing your writing and analytical skills. Graduates will be an asset in three key areas:

  • Client Relationships – through a deep understanding of the client, their personal and business needs; and through an ability to marshal the agency’s (particularly creative) resource in an efficient and effective manner
  • Creativity – through an understanding of the creative product, the consumer and the process to get to the most powerful creative work
  • Process Management – through the efficient planning and management of the creative process

You will learn about the link between successful creative and client success criteria including return on investment (ROI) and revenue goals. Digital, storytelling and new media are integrated throughout the course curriculum. These skills are key to the successful management of creative projects from concept to completion – relating to product or service communications. This is a writing intensive program. An in-depth understanding of integrated marketing communications and its relationship to other aspects of the business will help you succeed in the complex communication horizon that exists today.

Qualification and course duration

PGCert

full time
8 months

Course contact details

Name
Marilyn Cresswell
Email
marilyn.cresswell@humber.ca