Taught course

Advertising - Media Management

Institution
Humber College Institute of Technology & Advanced Learning · Humber College Institute of Technology & Advanced Learning
Qualifications
PGCert

Entry requirements

To be eligible for admission, you must possess the following: A bachelor’s degree.

All applicants whose first language is not English must meet Humber’s English Language Proficiency Policy.

Months of entry

September

Course content

Humber’s Advertising – Media Management graduate certificate program will teach you how to research and analyze your marketplace and target audience in order to propose the best and most creative media solutions to meet client advertising goals. You’ll learn how to translate marketing objectives into focused media campaigns, assess the strength and weaknesses of different media, analyze media data, and buy and sell advertising time or space for TV, radio, outdoor media, print and digital platforms.

You’ll also learn to speak knowledgeably and persuasively, and to negotiate as buyers and sellers of time and space. By developing the skills to focus on the needs of your customers, you’ll build lasting relationships and add value to the organization you work for. With a comprehensive understanding of mobile and digital media management, you’ll be able to work in the fastest-growing area of media sales and media management.

Finally, you’ll also build skills using industry specific syndicated research databases and software systems that will allow you to hit the ground running in your new career in advertising media.

Qualification and course duration

PGCert

full time
8 months

Course contact details

Name
International
Email
international@humber.ca