Taught course

Digital Marketing

IE University · School of Human Sciences and Technology

Entry requirements

Applicants must have a Spanish bachelor´s degree certificate or equivalent (not your academic transcripts). In case your bachelor degree is from outside of Europe, your degree certificate must attest a level of studies equivalent to a university degree that would allow you access to postgraduate studies in your country of study.

Months of entry

October, April

Course content

Marketing today means marketing for a digital world. Become a forward-thinking expert with the know-how and industry experience in the thrilling new world of digital performance, strategy and customer analytics with the Master in Digital Marketing (MDM). The program trains students to understand the behaviors of today’s digital consumers through analytics, define comprehensive strategies to optimize customer engagement and transform data into action to maximize digital performance.

Take your digital marketing skills to the next level.

Qualification and course duration


part time
16 months
full time
10 months

Course contact details