Taught course

Digital Marketing

Institution
IE University · IE Business School
Qualifications
Masters

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Entry requirements

Students require a bachelor degree from an accredited university.

Months of entry

September

Course content

The fast pace of digital disruption has forced traditional marketing channels to step aside and make room for their online alternatives: smartphones, social media, online/video, and email marketing. The Master in Digital Marketing trains students to understand today’s digital consumers behavior through analytics, defining comprehensive strategies to optimize customer engagement and transforming data into action to maximize digital performance.

Brands, products, services, and organizations have become customer-centric, and the key is understanding consumers to be able to predict their behaviors on- and offline. This, along with the fast pace of digital disruption, has brought Digital Marketing front and center, where marketers now need to provide a seamless experience, regardless of the channel or device. Marketing today means marketing for a digital world.

The Master in Digital Marketing is a 11-month program, taught by industry experts using hands-on and practical methodologies in order to bring the real challenges digital marketing professionals face today into the classroom. You will also develop project management, team building, and communication skills.

Qualification, course duration and attendance options

  • Masters
    full time
    11 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Admissions
Email
admissions@ie.edu