Taught course (will run subject to approval)

Art and Luxury Management: The French Touch

Institution
IESA · IESA
Qualifications
MBA

Entry requirements

This program aims to develop professional skills for the luxury sector. Interest in business and thorough knowledge of art history are essential prerequisites. Candidates must have obtained a 4 year undergraduate degree. One year work experience or post graduate study is necessary for students who completed an undergraduate degree in three years English: IELTS 6.0 minimum (or equivalent) No minimum level of French.

Months of entry

September

Course content

The year is made up of 3 terms: two terms of classes (Oct-Dec/ Jan-March) and a term of professional experience in the form of an internship (April-June). During the last two terms, students will work on a personal project that they will be expected to present in front of a jury in order to validate their certificate.

Each trimester consists of 200 hours of classes spread out over a 10-week period. Courses are taught in English.

Participants are attributed a mentor for personalized coaching as well as group methodology sessions to guide them in the conception and realization of their personal project.

1st Term :

  • The history of art and style (17th-21st centuries)
  • Art law
  • The management of art objects and artistic projects
  • Communication and the marketing of art and luxury goods
  • defining an artistic project (content, business plan, legal structure, communication, marketing)
  • Meeting with professionals in situ during visits and workshops

2nd Term:

  • E-communication and e-marketing of art and luxury products
  • Negotiation of art objects
  • Promotion of an artistic production
  • Contemporary art and luxury
  • Organizing an exhibit
  • The history of l’art de la table
  • The history of fashion and luxury products (fashion and accessories, wine and spirits, gastronomy, jewelry and watches, cosmetics and fragrances, niche brands)
  • The history of interior design
  • Meetings with professionals for visits and workshops
  • Methodology and follow up on personal projects

3rd Term:

  • Full-time internship along with methodology sessions and personal projects.

Qualification and course duration

MBA

full time
12 months

Course contact details

Name
Admissions Office
Email
info@studialisedu.net