This course is open to undergraduates, postgraduates and working professionals. To qualify you must currently be studying towards a degree or have been awarded a degree from a recognised university. Students will be selected on the basis of both academic achievement and suitability for the programme, as indicated in your personal statement and CV.
Months of entry
This Summer School course will review and appraise contemporary marketing strategy, literature and practice to provide you with a comprehensive understanding of marketing and business strategy. You will be taught to think in the mindset of a professional marketer, read and evaluate specialist marketing literature and apply strategic marketing concepts to the global digital economy.
Topics covered will include:
- Key marketing concepts and definitions
- Key business strategy concepts
- Delivering competitive advantage through strategic marketing
- Marketing management in a global context
- The changing role of digital technologies in marketing
Further information about Strategic Marketing is available in the course outline.
Fees and funding
Qualification and course duration
|Assessment||What kind of work will I be doing? (proportionally)|
|Written/ formal examinations||50|
|Written coursework / continuous assessment||50|
Course contact details
- Summer School Office
- +44 (0)207 594 9205