Taught course

IDM Award in Marketing

Institute of Data & Marketing
Certificate of Participation

Entry requirements

Open to all.

Months of entry


Course content

If you are new to marketing or looking to strengthen your understanding of best-practice marketing fundamentals, this course is for you.

This is a practical course which is designed to take you on a step by step journey, to develop your understanding of marketing, the importance of putting the customer at the heart of what you do, with the use of data and developing an understanding of the different ways to communicate with your audience.

At each stage of the strategy, you will see practical applications to deepen your understanding and demonstrate how to go about it.

You will be provided with practical templates to take back to your office and share amongst colleagues. We teach marketers how to improve their processes and planning activity through real-life applications, processes and templates.

The course will take 35 hours.

Fees and funding

UK students

Qualification, course duration and attendance options

  • Certificate of Participation
    0.25 months
    • Online learningis available for this qualification


AssessmentWhat kind of work will I be doing? (proportionally)
See site for details100

Course contact details

Courses Online
020 7236 2114