Taught course

IDM Professional Diploma in Intelligent Marketing

Institute of Data & Marketing
Professional Development

Entry requirements

  • Marketing managers and aspiring marketing managers, who want to improve their results
  • Professionals that want to advance their career and create an impact on their organisation’s marketing performance

Months of entry


Course content

This qualification is your roadmap to success in leading a team to develop and implement multi-channel marketing campaigns.

What you'll learn

  • Understand how data underpins the effectiveness of your campaigns and the experience you give your customers.
  • Implement effective customer relationships management techniques like journey planning, personas and segmentation.
  • Learn to juggle the big campaign moments and your year-round activity.
  • Understand all the channels available to you, and how non-digital channels can work alongside digital channels.
  • Select the right channels for the right audiences and campaigns.
  • Develop a top-level campaign strategy, and the channel strategies which feed into it.
  • Analyse which channels you should continue to invest in and those you should re-consider.
  • Plan your budget to make the most of ‘always on’ channel activity and your big campaigns.

This course is 6 days and you will earn a Professional Diploma.

Information for international students

UK based students only

Fees and funding

UK students
From £2,830

No government funding available for this course

Qualification, course duration and attendance options

  • Professional Development
    0.25 months
    • Online learningis available for this qualification

Course contact details

020 7236 2114