Taught course

IDM Professional Diploma in Intelligent Marketing

Institution
Institute of Data & Marketing
Qualifications
Professional Development

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Entry requirements

  • Marketing managers and aspiring marketing managers, who want to improve their results
  • Professionals that want to advance their career and create an impact on their organisation’s marketing performance

Months of entry

Anytime

Course content

This qualification is your roadmap to success in leading a team to develop and implement multi-channel marketing campaigns.

What you'll learn

  • Understand how data underpins the effectiveness of your campaigns and the experience you give your customers.
  • Implement effective customer relationships management techniques like journey planning, personas and segmentation.
  • Learn to juggle the big campaign moments and your year-round activity.
  • Understand all the channels available to you, and how non-digital channels can work alongside digital channels.
  • Select the right channels for the right audiences and campaigns.
  • Develop a top-level campaign strategy, and the channel strategies which feed into it.
  • Analyse which channels you should continue to invest in and those you should re-consider.
  • Plan your budget to make the most of ‘always on’ channel activity and your big campaigns.

This course is 6 days and you will earn a Professional Diploma.

Information for international students

UK based students only

Fees and funding

UK students
From £2,830

No government funding available for this course

Qualification, course duration and attendance options

  • Professional Development
    flexible
    0.25 months
    • Online learningis available for this qualification

Course contact details

Phone
020 7236 2114