Taught course


Johan Cruyff Institute · Johan Cruyff Institute
Master, private entity

Entry requirements

Minimum of three years of professional experience as a (sports) coach or manager / supervisor. The admission procedure includes a personal interview with the Program Manager, to make sure that personal and professional achievements, as well as your aspirations and motivations in pursuing the Master’s degree, are in line with the objectives of the program.Installment Payments

Months of entry


Course content

Duration: 10 month. 60 ECTS. The program consists of three full weeks of face to face sessions divided in one week in November 2015, February and June 2016. The program is complemented with online learning practices.
Modality: Blended On Campus and Online. In class sessions take place at Johan Cruyff Institute Amsterdam. Students are responsible for buying flight tickets and organizing accommodation/housing whilst studying in Amsterdam (if necessary).
Language: English and Dutch.
Open registration until start of the Master. Limited places available.

You can only coach others if you know how to coach yourself
The study program of the Master in Coaching is based on the vision of Johan Cruyff in which coaching is more than using tactical and technical knowledge. It is about managing yourself, the players & staff, the team and the environment. The personal background of each participant is a base for further development and better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight in counseling others.

Your personal background serves as the starting point for your studies. At the beginning of the program you’ll present yourself before the group. Based on your presentation you’ll define your personal goals and the strategy to achieve them. Throughout the course of the program you’ll be training coaching skills and working on the development of a personal coaching style.

The program is set up as a Match Day in the life of a coach: from the preparation of the game to the debriefing afterwards. At each stage it is important for a coach to be conscious of all personal actions. What are you going to say and when? How do you come across? Is the way you behave the most appropriate one? How can you allow the team to perform optimally?

At each stage it is important that you are conscious of your own actions. Your coach-teachers, fellow student-coaches and your personal coach will support your development. The personal coach will guide you during the program and will support you towards the accomplishment of your personal goals.

Simultaneously, you’ll work on a number of common themes from the coaching discipline:

  1. The Coach: Coaching and perceiving, Leadership, Group Project, Coaching Styles, Communication Skills
  2. The Coach and The Team: Inner motivation, Coaching Sessions, Giving Feedback, Team Diagram, Performance under Pressure, Coaching after a Performance, Coaching and Perception, Leadership, Group Project
  3. The Coach, The Team and the Environment: Team Dynamics, Building a Successful Team, Balance, Influencing
  4. The Coach and the Environment: Handling Media, Handling Social Environment, Consolidate Group Process
  5. The themes are concluded with final interviews and writing and presenting a Report of Journey

Fees and funding

UK students
€ 8,050.- tuition fee and € 750.- registration fee (excl. VAT, flight tickets, accommodation/ housing and incl. materials and personal coach).
International students
€ 8,050.- tuition fee and € 750.- registration fee (excl. VAT, flight tickets, accommodation/ housing and incl. materials and personal coach).

Installment Payments Available. Discount for alumni of the Johan Cruyff Institute.

Qualification and course duration

Master, private entity

full time
10 months

Course contact details

Johan Cruyff Institute
0031 20 305 3383