Taught course

Football Business

Johan Cruyff Institute · Johan Cruyff Institute

Entry requirements

To be admitted, you must meet one of the following requirements: (a) Have completed second class honours degree or equivalent, (b) Have at least 3 years experience in the football world, or (c) Have developed a career as a footballer, coach or referee. In the admissions process, your personal and professional achievements will be assessed as well as your aspirations and motivations to do the Postgraduate program. Once admitted, your personal tutor will get in contact with you so you can jointly design your Tutorial Action Plan.

Months of entry

November, June, March

Course content

Duration: 7 months. 30 ECTS. Weekly dedication of 10-12 hours.
Modality: Online.
Language: English or Spanish.
Enrollment: Registration is open until the start of the Postgraduate program.

Turn Your Passion for Football into Your Profession
Football is quite possibly the most powerful and most popular sport in the world; linking communities, moving emotions and breaking down cultural barriers. Football has also become one of the most profitable industries, with significant economic impact to infrastructure development, sponsorships, TV rights and transfers of players. The training of professionals engaged in football business and administration is key to greater professionalism in the sector. This postgraduate program provides you with the appropriate tools and knowledge for your development as a professional in the world of football. The program consists of 6 modules that cover the areas of football business and management. Each module has a number of teaching units (UD) and each one consists of a continuous assessment test (PAC) which works with an interactive theoretical aspect, complemented by solving exercises and case studies.


  1. Strategic Management in Football
  2. Financial Management in Football
  3. Leadership & Team Management
  4. Marketing in Football
  5. Facilities & Event Management
  6. Final Project, options:

- Strategic analysis and suggested improvements for a football club
- Economic-financial planning of a football tournament
- Human resources development in a football club
- Football tournament design (global or in sports operations)

Fees and funding

UK students
€ 4.750,- Euros
International students
€ 4.750,- Euros.

Installments payment available

Qualification and course duration


distance learning
7 months


AssessmentWhat kind of work will I be doing? (proportionally)
Written coursework / continuous assessment2
Creative work1
Professional practice1

Course contact details

Johan Cruyff Institute
0034 934187868