Taught course

Sport Marketing and Sponsorship

Johan Cruyff Institute · Johan Cruyff Institute

Entry requirements

To be admitted, you must meet one of the following requirements:

  1. Have a Bachelor’s degree, diploma or equivalent,
  2. Have at least 3 years of experience in the field of marketing and/or sponsorship
  3. Have developed a career as a professional athlete. All admission requests will be submitted to the Admissions Committee, which evaluates your professional and personal achievements. The admission procedure may include a personal interview with the program manager, to make sure that your achievements, as well as your aspirations and motivations in pursuing this degree, are in line with the objectives of the program.

Months of entry

March, June, October

Course content

Duration: 13 months. 60 ECTS. Weekly dedication of 10-12 hours

Modality: Online

Language: English & Spanish

Enrollment: Open registration until the start of the program

Turn Your Passion for Sport into Your Profession

In markets that are becoming increasingly more competitive, sports marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole Sports Marketing cycle, both in companies as well as in foundations, associations, sports federations and organizations.
This Master is a demanding, rigorous and multidimensional program that delves into key marketing and sponsorship issues applied to sport.


  1. Sports Marketing
  2. Sponsorship & Patronage
  3. Optional: Internet Marketing & Business Strategies, Opportunity Recognition, Viral Marketing, Web 3.0, Branding, Digital Marketing, Street Marketing, Sponsorship of events of exceptional public interest
  4. Master Final Project

Fees and funding

UK students
€ 7,500.- Euros
International students
€ 7,500.- Euros

Qualification, course duration and attendance options

  • Masters
    part time
    12 months
    • Distance learningis available for this qualification

Course contact details

Johan Cruyff Institute
0034 934187868