Taught course

Sports Marketing & Sponsorship

Institution
Johan Cruyff Institute · Johan Cruyff Institute
Qualifications
Master, private entity

Entry requirements

To be admitted, you must meet one of the following requirements: (a) Have a Bachelor’s degree, diploma or equivalent, (b) Have at least 3 years of experience in the field of marketing and/or sponsorship or (c) Have developed a career as a professional athlete. All admission requests will be submitted to the Admissions Committee, which evaluates your professional and personal achievements. The admission procedure may include a personal interview with the program manager, to make sure that your achievements, as well as your aspirations and motivations in pursuing this degree, are in line with the objectives of the program.

Months of entry

October, June, March

Course content

Duration: 13 months. 60 ECTS. Weekly dedication of 10-12 hours

Modality: Online

Language: English & Spanish

Enrollment: Open registration until the start of the program

Turn Your Passion for Sport into Your Profession

In markets that are becoming increasingly more competitive, sports marketing and sponsorship have become high impact areas for business success. Consequently, the training of professionals is growing as a demand for specialists in the whole Sports Marketing cycle, both in companies as well as in foundations, associations, sports federations and organizations.
This Master is a demanding, rigorous and multidimensional program that delves into key marketing and sponsorship issues applied to sport.

Modules

  1. Sports Marketing
  2. Sponsorship & Patronage
  3. Optional: Internet Marketing & Business Strategies, Opportunity Recognition, Viral Marketing, Web 3.0, Branding, Digital Marketing, Street Marketing, Sponsorship of events of exceptional public interest
  4. Master Final Project

Fees and funding

UK students
€ 7,500.- Euros
International students
€ 7,500.- Euros

Installment payment available

Qualification and course duration

Master, private entity

distance learning
12 months

Course contact details

Name
Johan Cruyff Institute
Email
campus@cruyffinstitute.org
Phone
0034 934187868