Entry requirements

You will need at least a second class honours degree or overseas equivalent. Students who have appropriate professional qualifications or relevant work experience may also be considered. The University uses a range of relevant selection criteria including academic qualifications, professional experience, evidence of likely commitment to academic study, and an estimate of a candidate’s future potential.

Months of entry


Course content

Keele Management School's MA Marketing aims to provide you with the knowledge and skills you will need for a successful career in marketing. The programme will help you to develop a critical appreciation of key areas in marketing providing an in-depth understanding of marketing management and research methods including the techniques of data collection and analysis. A major attraction is the opportunity to work with business practitioners to apply your academic learning to find creative solutions for genuine business problems.

The MA Marketing is designed with flexibility to allow you to select a range of elective modules throughout the programme which will help you to develop interests and skills in a specific area. For example, students interested in entrepreneurship can learn to aply the theories of finance, management and marketing in real world contexts. By teaching this with specific reference to small business start-ups we ensure that students interested in starting their own business can acquire the required skills, ability and confidence.

All our students benefit from a supportive learning environment in which we help them to develop confidence in their knowledge and decision-making skills.

Information for international students

Click here for details of Keele's International Student Support Service or contact them direct on student.services@keele.ac.uk.

Fees and funding

UK students
Please see our website for up to date fees
International students
Please see our website for up to date fees

Details of any available funding can be found here

Qualification, course duration and attendance options

  • MA
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Dr Xia Zhu
00 44 (0)1782 734280