Entry requirements

All applicants must hold a good honours degree (2:1 or 2:2) or overseas equivalent.

Months of entry


Course content

Keele Management School’s MA Marketing is a distinctive programme which will provide you with both intellectual and practitioner skills.

Our teaching and learning strategy is wide-ranging and innovative, providing you with a rich learning environment that draws actively upon leading edge research as well as current marketing practice. The marketing modules develop knowledge and understanding, intellectual skills, subject-specific skills (mainly in marketing, but also in strategy, finance and accounting) and transferable skills.

A special feature of the course is the opportunity to undertake a competitively allocated applied company research project. Students who choose to take this option will be able to apply to take on a real, commercially relevant, University-agreed project for a local organisation.

Information for international students

Overseas applicants, not taught in English, should show compentency in English (IELTS 6.5 or equivalent)

Fees and funding

Information on funding can be found at:


Qualification and course duration


full time
12 months


full time
9 months


full time
9 months

Course contact details

Dr Richard Tresidder
+(0)1782 733099