Taught course

Global Media and Management

Keele University · School of Humanities

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Entry requirements

Undergraduate degree with second class lower (2:2) or an international equivalent in Media Studies, Cultural Studies, Business Studies, Management or Marketing, or another appropriate Humanities or Social Sciences subject.

Applicants with other qualifications and appropriate experience will be considered on a case-by-case basis.

Months of entry


Course content

The rapid development of the Internet, social networks and mobile media is transforming the way we deliver news, entertainment and communications to audiences worldwide. This practice-based course will deepen your understanding of the technical, cultural and commercial implications of these changes. Giving you direct experience of planning and preparing creative projects, and drawing on our extensive research and consultancy, you’ll develop the specialist knowledge of media production and management skills needed to manage creative activities and enterprises innovatively and effectively.

The creative industries are now well-established as one of the fastest-growing and increasingly important sectors of the world economy, generating some $2,250 billion in revenues and representing 3% of world GDP, according to 2020 figures from Ernst & Young. Yet to manage creative activities and enterprises successfully requires both creative expertise and business acumen.

Combining media, cultural, management and business studies, our course provides a unique insight into global media and culture from both a corporate and creative perspective. Delivered jointly by the School of Humanities and Keele Business School, it considers production, distribution, marketing, consumption and regulation across a broad spectrum of creative industries, from advertising, gaming and publishing to art, fashion, music, film and TV.

Our practical approach means that you’ll learn about relevant theories, principles and concepts in real-world contexts and actively apply them – whether designing a communications campaign from a client brief for D&AD’s New Blood Awards or undertaking a ‘live’ consultancy or work placement project. One previous student mocked up a digital recruitment campaign for his employer, England Golf, the governing body for amateur golf, while another produced a set of online marketing videos for the World of Wedgewood visitor attraction.

You’ll benefit from our close links with a wide range of local arts and cultural organisations, such as the New Vic Theatre, which ensures content remains relevant and up-to-date. We will examine how social, political and corporate attitudes to media, entertainment and culture have changed over time and how form, content and distribution has been affected as a result. We’ll share case studies from our own research, as diverse as Korean cinema or South American rap.

Applicable to activities which range from managing popular brands or copyright to acting as an agent for individual talent, specific publications or entertainment ventures, you’ll learn how to promote and control media within a turbulent economic, rapidly-developing environment. We’ll identify successful proactive management approaches, drawing on real-life examples including guest lectures from leaders, effective tools for solving leadership dilemmas and live industry case studies.

At the same time, you’ll gain hands-on experience in our state-of-the-art Media Building, using industry-standard software and equipment to develop the creative skills and practices required for digital media and cultural production.


This exciting master’s course responds to the increasing demand and interest in the creative, media and cultural industries and the management of creative communications within businesses and organisations. It has been designed for those already working or seeking career advancement as a manager, promoter or producer, or as an advisor to creative or cultural policy, development and analysis.

From a creative background, you may be seeking to expand your knowledge of business to gain a commercial perspective and enhance your entrepreneurial skills, perhaps with a view to setting up your own company. Alternatively, you may already be working in management within the creative industries or elsewhere and wish to build your confidence and develop your media knowledge and skills.

To give you a strong foundation in media and management, you will study three compulsory taught modules, including the double Globalisation, Culture, Media module, which runs over both semesters. Depending on your interests or career aspirations, you can tailor your studies through your choice of optional modules on subjects as diverse as accounting for decision-making to creativity and personal development. You will choose one optional module in Semester 1 and up to three in Semester 2, depending on your which final project pathway you choose.

Information for international students



The University also accepts a range of internationally recognised English tests.

If you do not meet the English language requirements, the University offers a range of English language preparation programmes.

During your degree programme you can study additional english language courses. This means you can continue to improve your English language skills and gain a higher level of English.

Fees and funding

UK students
FT £8,000 / PT £4,400 per year
International students
£16,000 per year

The University is committed to rewarding excellence and potential. Each year we offer a range of prestigious scholarships;

UK/EU students - more information on scholarships and funding

International students - more information on scholarships and funding

Qualification, course duration and attendance options

  • MA
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12-20 months
    • Campus-based learningis available for this qualification
  • Further details of qualification

    The course is planned for on-campus delivery, but delivery methods may be affected following government advice concerning the ongoing pandemic situation. If on-campus teaching is limited, the course will be taught through either blended (on-campus and online) teaching or solely through online teaching.

Course contact details

Dr Pawas Bisht