Taught course

Global Media and Management

Keele University · School of Humanities

Entry requirements

Undergraduate degree with second class lower (2:2) or an international equivalent in Media Studies, Cultural Studies, Business Studies, Management or Marketing, or another appropriate Humanities or Social Sciences subject.

Applicants with other qualifications and appropriate experience will be considered on a case-by-case basis.

Months of entry


Course content

Please note, all course information including entry requirements relates to the 2022/23 academic year.

The rapid development of the Internet, social networks and mobile media is transforming the way we deliver news, entertainment and communications to audiences worldwide. This practice-based course will deepen your understanding of the technical, cultural and commercial implications of these changes. Giving you direct experience of planning and preparing creative projects, and drawing on our extensive research and consultancy, you’ll develop the specialist knowledge of media production and management skills needed to manage creative activities and enterprises innovatively and effectively.

  • Keele is ranked 3rd in the UK for business by the Postgraduate Taught Experience Survey (PTES 2019).
  • Large choice of optional modules allows you to tailor your studies to match your interests.
  • Opportunity to gain substantial practical experience through a consultancy project or work placement.* For example, one student assessed the viability of setting up a digital projection company in the Midlands, while another undertook an analysis of European markets for a UK jewellery design company.
  • Work on ‘live’ brief to design a communications campaign for the D&AD (Design and Art Direction) New Blood Awards.
  • Take part in lectures, workshops and live briefs from leading media industry professionals including Keele alumni working for major media organisations such as the BBC and Channel 4.
  • 24/7 access to extensive digital media production facilities including film and photography studios, a screening room (cinema) and digital post-production labs.
  • Hands-on experience of professional media production equipment and industry-standard software, including Adobe Creative Cloud.
  • Our students go on to work for top media and entertainment companies as diverse as the Kobalt Music Group and England Golf.

*Please note that our students’ health and wellbeing is paramount, therefore contact and work-based activities have been adapted to include remote / virtual approaches, due to the global pandemic.

The creative industries are now well-established as one of the fastest-growing and increasingly important sectors of the world economy, generating some $2,250 billion in revenues and representing 3% of world GDP, according to 2020 figures from Ernst & Young. Yet to manage creative activities and enterprises successfully requires both creative expertise and business acumen.

Combining media, cultural, management and business studies, our course provides a unique insight into global media and culture from both a corporate and creative perspective. Delivered jointly by the School of Humanities and Keele Business School, it considers production, distribution, marketing, consumption and regulation across a broad spectrum of creative industries, from advertising, gaming and publishing to art, fashion, music, film and TV.

Our practical approach means that you’ll learn about relevant theories, principles and concepts in real-world contexts and actively apply them – whether designing a communications campaign from a client brief for D&AD’s New Blood Awards or undertaking a ‘live’ consultancy or work placement project. One previous student mocked up a digital recruitment campaign for his employer, England Golf, the governing body for amateur golf, while another produced a set of online marketing videos for the World of Wedgewood visitor attraction.

You’ll benefit from our close links with a wide range of local arts and cultural organisations, such as the New Vic Theatre, which ensures content remains relevant and up-to-date. We will examine how social, political and corporate attitudes to media, entertainment and culture have changed over time and how form, content and distribution has been affected as a result. We’ll share case studies from our own research, as diverse as Korean cinema or South American rap.

Applicable to activities which range from managing popular brands or copyright to acting as an agent for individual talent, specific publications or entertainment ventures, you’ll learn how to promote and control media within a turbulent economic, rapidly-developing environment. We’ll identify successful proactive management approaches, drawing on real-life examples including guest lectures from leaders, effective tools for solving leadership dilemmas and live industry case studies.

At the same time, you’ll gain hands-on experience in our state-of-the-art Media Building, using industry-standard software and equipment to develop the creative skills and practices required for digital media and cultural production.

Information for international students



The University also accepts a range of internationally recognised English tests.

If you do not meet the English language requirements, the University offers a range of English language preparation programmes.

During your degree programme you can study additional english language courses. This means you can continue to improve your English language skills and gain a higher level of English.

Fees and funding

For information related to fees and funding, please visit the individual course page on the Keele University website.

Qualification, course duration and attendance options

  • MA
    part time
    24 months
    • Campus-based learningis available for this qualification
    full time
    12-20 months
    • Campus-based learningis available for this qualification

Up to 20 months full time with entrepreneurship or placement pathway.

Course contact details