Taught course

International Marketing

Institution
King's College London · Department of Management
Qualifications
MSc

Entry requirements

An undergraduate degree with high 2:1 honours (i.e. overall average of at least 65% across all years of study).

Please note this programme is normally not suitable for applicants who have an undergraduate degree in Marketing.

Months of entry

September

Course content

Develop all the skills you’ll need for a career in international marketing. We’ll provide crucial insights into the industry – as well as the means to apply this knowledge to real scenarios.

Through computer simulation, exercises, experiments, and lectures you’ll learn how to think strategically and make critical decisions.

You’ll explore a wide range of subjects, including international marketing, marketing theory and practice, marketing strategy and planning, and consumer behaviour. You can also develop your own specialism by choosing optional modules in areas that interest you.

Your dissertation will be the final test of your research skills. You’ll choose a subject and explore it in-depth, using all the knowledge you’ve gained throughout the course.

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Postgraduate Officer
Email
sspp-graduateadmissions@kcl.ac.uk
Phone
+44 (0) 20 7848 7204