Taught course

International Marketing

King's College London · Department of Management

Entry requirements

A first or high (65 per cent or above) 2:1 degree in social sciences (management, economics, sociology or other appropriate social science subject) or an equivalent overseas qualification.

Months of entry


Course content

This International Marketing MSc course will enable you to develop the professional knowledge and marketing skills required to work effectively in this increasingly complex environment, while also enhancing your ability to think strategically about critical marketing issues and challenges.

Our research-intensive programme will also allow you to develop additional crucial insights into international marketing. We use various educational approaches to help you develop essential decision-making skills, and link marketing theory with practice through case study analysis, computer simulation, exercises and experiments and traditional lectures.

Initially, you will explore International Marketing, Marketing Theory and Practice, Marketing Strategy and Planning, Consumer Behaviour and key research modules. You will then choose a range of optional modules that reflect your academic interests before completing a Dissertation in International Marketing Research worth 60 credits. The thesis will allow you to draw on your prior knowledge and research skills by planning and completing a combination of library and empirical research project.

The study programme is highly flexible, giving you the opportunity to choose a range of additional modules to reflect your interests. You must study modules with a total of 180 credits to complete the programme. If you are studying full-time, you will complete the course in one year, from September to September.

If you are following the part-time study pathway, you will typically complete the required modules in the first year and the optional modules of your choice and the dissertation in the second and final year.

Information for international students

Visit our admissions webpages to view our English language entry requirements.

Fees and funding

Visit the fees and funding webpages to find out more about bursaries, scholarships, grants, tuition fees, living expenses, student loans and other financial help available at King's.

Qualification and course duration


full time
12 months

Course contact details

Postgraduate Officer, Centre for Arts & Sciences Admissions (CASA)
+44 (0) 20 7848 7204 / 1434