Taught course

Advertising and the Creative Economy

Institution
Kingston University · Kingston Business School
Qualifications
MA

Entry requirements

We usually look for applicants with: an upper second class degree or above in a relevant area and/or two years' work experience in the creative industries; an understanding of the context of the creative economy; and the ability to explain why this course will be of value to them personally. We also carefully consider non-standard entrants with relevant personal and work experience who can demonstrate their interest, commitment and ability. We also carefully consider non-standard entrants with relevant personal and work experience who can demonstrate their interest, commitment and ability.

Months of entry

September

Course content

If you would like to develop your career or create your own business in the advertising sector, this course is ideal. It will help you to explore and understand creativity and its management not only in the advertising sector, but also across a wide range of the creative industries, while also equipping you with entrepreneurial skills.

This MA is an intensive, collaborative masters which combines the creativity of advertising with the business know-how to get your ideas off the ground. It is suitable for graduates and industry professionals alike. It is interdisciplinary and extremely practical.

What will you study

By the end of the course, you will be equipped with an in-depth knowledge of the advertising world and acquired the practical and entrepreneurial skills needed to succeed in this creative industry.

In addition, you will explore a wide range of advertising and communications methods such as social media, gamficiation, brand advocacy and engagement. You will also cover sales promotion, public relations and interactive marketing and marketing planning.

Information for international students

All non-UK applicants must meet our English language requirement, which is Academic IELTS of 6.5 overall, with no element below 6.0. Make sure you read our full guidance about English language requirements, which includes details of other qualifications we consider.

Fees and funding

Please see www.kingston.ac.uk/postgraduate/fees-and-funding/ for further details.

Qualification and course duration

MA

part time
24 months
full time
12 months

Course contact details

Name
Admissions team
Email
BLAdmissionsEnquiries@kingston.ac.uk
Phone
08448 544971/+44 (0)20 3308 9928