Taught course

Management Science and Marketing Analytics

Institution
Lancaster University · Management Science
Qualifications
MSc

Entry requirements

A degree in any discipline that includes some Mathematics and/or Statistics, including, for example, Science, Engineering, Business Studies, Economics and Computer Science.

Months of entry

October

Course content

This practically-focused MSc programme is ideal if you’re keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Such roles include market analysts, business consultants and business analysts, database managers, marketing researchers, credit risk modellers and related occupations. Our strong connections to industry and government ensure that what you learn on this MSc has a highly practical focus.

With expertise both in the theoretical aspects of the subject and their use in practice, you will be taught by world-class academics and will learn the latest methods in areas such as forecasting, data mining, marketing analytics and marketing research methods.

Modules

· Applying Statistical Models in Business

· Data Mining for Marketing, Sales and Finance

· E-Marketing

· Forecasting

· Introduction to Management Science and Marketing Analytics

· Marketing Analytics and Modelling

· Marketing Research Methods

· Problem Solving Skills for Consultants

· Spreadsheet Modelling

Information for international students

IELTS: 7.0 or equivalent (minimum element scores apply).

Fees and funding

UK students
£11,000 per year
International students
£17,500 per year

www.lancaster.ac.uk/pgfunding

Qualification and course duration

MSc

full time
12 months

Course contact details

Name
Postgraduate Coordinator
Email
lumspgadmissions@lancaster.ac.uk
Phone
+44 (0)1524 593840