Taught course

Marketing Analytics

Lancaster University · Management Science

Entry requirements

2:1 (Hons) degree (UK or equivalent) in any discipline that includes some Mathematics and/or Statistics, including, for example, Science, Engineering, Business Studies, Economics and Computer Science.

Months of entry


Course content

This practically-focused MSc programme is ideal if you’re keen to use your strong quantitative skills in a role involving detailed analysis of marketing data. Such roles include market analysts, business consultants and business analysts, database managers, marketing researchers, credit risk modellers and related occupations.

Our Management Science faculty is one of the largest groups of operational research and systems analysis in Europe. With expertise both in the theoretical aspects of the subject and their use in practice, you will be taught by world-class academics learning the latest methods in areas such as Forecasting, Data Mining, Marketing Analytics and Marketing Research Methods.
Our strong connections to industry and government ensure that what you learn on this MSc has a highly practical focus, both in teaching and in the 3-month MSc summer projects.

Information for international students

IELTS: Overall score of at least 7.0, with no individual element below 6.0.

Fees and funding

All applicants should consult our information on fees and funding.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

LUMS Admissions
+44 (0)1524 592938