Taught course

Marketing (MSc)

Institution
Lancaster University · Marketing
Qualifications
MSc

Entry requirements

2:1 Hons degree (UK or equivalent) in any subject (except Marketing). One or two 'taster' Marketing modules may be acceptable.

If you have studied outside of the UK, we would advise you to check our list of international qualifications before submitting your application.

Months of entry

October

Course content

Marketing impacts upon every aspect of our lives - the products we buy, the retail stores we visit and the websites we browse. Marketers can have a profound impact on society, the economy, the environment and culture. It is an exciting, challenging and nuanced discipline set against a changing and dynamic backdrop.

This programme aims to develop knowledgeable, professional marketing postgraduates. It is approved and accredited by the Chartered Institute of Marketing (CIM). This allows you to gain a professional qualification or award alongside your degree through the prestigious CIM Graduate Gateway programme. We have a dedicated careers team within the department to offer careers support. As the UK’s longest established marketing faculty, we have a large and very active alumni network. You will be able to take advantage of this professional and social network during your time as a student and beyond.

We supply the skills and knowledge to graduates who haven’t studied marketing before. You will learn about the global issues facing firms, markets and consumers. We will explain how markets work and introduce you to the theories, tools and techniques that can connect and shape those markets. In the final term you will work in pairs or groups of three on a ‘deep dive’ dissertation, working for a client. You will explore solutions to a problem and present and develop your findings.

Almost every company has a marketing department and marketing skills are highly valued in contemporary businesses. The programme provides an ideal springboard to marketing-related careers both client-side and agency-side. Our graduates now work in companies such as Reckitt Benckinser, MediaCom, AMV BBDO. Some choose to pursue a PhD in Marketing to further develop their knowledge.

Information for international students

Details of entry requirement for international students can be found here: Grade Equivalencies

Proof of english language is required from non-native english speakers. We require IELTS with an overall score of 7.0, with no less than 6.0 in any element, or an approved equivalent.

If your score is below our requirements, we may consider you for one of our pre-sessional english language programmes.

Fees and funding

UK students
£16,500
International students
£23,000

Learn more at the fees and funding page.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Name
LUMS Course Enquiries
Email
lums@lancaster.ac.uk
Phone
+44 (0)1524 592938