Taught course

Strategic and Digital Marketing

Institution
Leeds Beckett University · Faculty of Business and Law
Qualifications
MSc

Entry requirements

Applicants should have at least a second class honours degree in a cognate subject of Business and Marketing. If you have either 12 months work experience in a Marketing role and/or CIM Diploma, then this can be a second class honours degree in any discipline.

Months of entry

September

Course content

Designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will also give you the skills to research and devise effective strategies to help organisations be competitive.

Through a detailed understanding of consumer motivations and habits, you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This extensive theoretical and practical knowledge will provide you with a valuable skills base and will ensure you can make a significant and measurable contribution to your employer’s profitability.

In preparation for a successful career as a strategically minded digital marketer, you will choose to either research and write your dissertation to gain an in-depth knowledge of your area of interest, or you will manage your own live commercial project.

Qualification and course duration

MSc

part time
36 months
full time
12 months

Course contact details

Name
Admission Enquiries
Email
admissionsenquiries@leedsbeckett.ac.uk
Phone
0113 812 3113