Taught course

Digital Marketing

Institution
Liverpool John Moores University · Faculty of Arts, Professional and Social Studies
Qualifications
MSc

Entry requirements

You should have or expect to gain a good second class honours degree. Honours degrees in Marketing, PR, Business, Computing and Media would be useful, however a degree in any relevant discipline will be accepted. Non-UK applicants will be considered in line with normal entry requirements, and will also be expected to have demonstrated competence in English language equivalent to a minimum of IELTS 6.0 (minimum score of 5.5 in each individual component). If you have studied and successfully achieved a UK degree or degree from a majority English speaking country within 24 months of the start of the MSc are exempt from this requirement.

Months of entry

September

Course content

The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.

  • Course available to study full time (1 year) and part time (2 years)
  • Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies
  • Developed in partnership with industry and delivered by both academics and industry professionals
  • Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers
  • Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers

Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.

A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

Information for international students

LJMU will be awarding a range of generous international scholarships for students enrolling at the University in September. Please contact LJMU’s International Team by visiting www.ljmu.ac.uk/study/international-students for more information and advice.

Fees and funding

Please contact the Faculty of Arts, Professional and Social Studies for up to date information regarding fees. The Faculty can be contacted by email at APSadmissions@ljmu.ac.uk or telephone 0151 231 5175

Qualification and course duration

MSc

full time
12 months
part time
24 months

Course contact details

Name
Course Enquiries
Email
courses@ljmu.ac.uk
Phone
0151 231 5090