Professor Nick Couldry introduces two brand-new courses at the London School of Economics and Political Science (LSE): MSc Strategic Communications, and MSc Global Media and Communications (with the University of Cape Town)
What do these programmes involve?
The aim of MSc Strategic Communications is to move beyond a purely vocational approach to the making of messages, to a broad approach to strategic communication that reflects the progressively complex consequences for all types of organisations in a fast-changing and increasingly networked world. We expect applicants who are interested in better understanding such challenges as they play out across the governmental, non-governmental and corporate sectors.
MSc Global Media and Communications (with the University of Cape Town) is a unique two-year programme that enables students to study for one year at LSE in London, the UK's media capital, and one year at the University of Cape Town (UCT), a highly ranked university in Africa. Students will gain an understanding of global media and communications in an African context, and African media and communications in a global context.
What industry links do the programmes have?
The department benefits from LSE's location at the heart of one of the world's media capitals, and has excellent links with the UK's policymakers - and the media and communication industries. We also organise networking events that are linked to our programmes.
How do the programmes prepare students for employment?
Students gain specialist knowledge in media and communications, and are equipped with skills in analysis, research, writing and presentation. In addition to their core and optional courses, students write a supervised dissertation on a topic of their choice.
There are also opportunities to gain work experience within the department's own research projects, the Polis media think-tank and the Media Policy Project.
What do graduates do?
Last year, 93% of the department's 250 graduates were employed within six months. Our graduates have found jobs in a variety of sectors, including broadcasting, journalism, advertising, digital media, political marketing, market research, international development, media management, and regulation and policy.
What qualities are you looking for in prospective students?
We welcome applications from students with a 2:1 Bachelors degree or equivalent in a social sciences subject.
We're looking for people with a strong interest in the world of media and communications. They must be well-organised, curious, and willing to learn from a range of disciplinary perspectives.
Finally, why should students choose one of these programmes?
The advantage of MSc Strategic Communications is its broad approach to professional communications, emphasising the overall strategic challenges and going beyond mere techniques of message delivery.
MSc Global Media and Communications (with UCT), meanwhile, enables students to examine the intersection of media and globalisation from an African vantage point, in addition to gaining practical skills through an internship in Cape Town. Students also have the option to complete a creative production.
You'll also study at a department with a world-class reputation. It was awarded first place in the Research Excellence Framework (REF) 2014 and is also ranked third worldwide, and first outside of the USA, in the QS World University Rankings by Subject 2016 - Communication and Media Studies.