Taught course

Digital Marketing (IDM Top Up)

London South Bank University · Business, Computing and Information Management

Entry requirements

IDM Diploma in Digital Marketing; IDM Diploma in Direct and Digital Marketing; IDM Diploma in Digital Marketing with B2B; IDM Diploma in Direct and Digital Marketing with B2B. If you have any of the above qualifications you will be accredited with 70 credits. You will need to take 110 credits, which will be made up of Research Methods (20 credits), Contemporary Marketing (20 credits), Digital & Social Media (10 credits) plus a 20,000 word dissertation (60 credits) to meet the overall requirement of 180 credits.

Months of entry


Course content

This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.

Information for international students

Please contact the International Office - 020 7815 6784.

Qualification and course duration


part time
24 months
full time
12 months

Course contact details

Dr David Capper
+44 (0)20 7815 7747