Taught course

Digital Marketing (IDM Top Up)

Institution
London South Bank University · Business, Computing and Information Management
Qualifications
MSc

Entry requirements

Below are the Level 7 qualifications accepted for entry onto the Top-Up:

  • IDM Diploma in Digital Marketing
  • IDM Diploma in Direct and Digital Marketing
  • IDM Diploma in Digital Marketing with B2B
  • IDM Diploma in Direct and Digital Marketing with B2B

Months of entry

January

Course content

This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.

Qualification and course duration

MSc

flexible
12-24 months
part time
24 months
full time
12 months

Course contact details

Name
Course Enquiries
Email
course.enquiry@lsbu.ac.uk