Marketing

Entry requirements

A Bachelor's degree equivalent to UK Second Class Honours Lower Division.

Months of entry

January, September

Course content

Accredited by the Chartered Institute of Marketing (CIM) this programme is an excellent choice for graduates from a variety of backgrounds wishing to work or develop your career in the field of Marketing.

To reflect your personal interests and develop your specialist areas, you can choose as much as a third of the taught modules. Specialist areas include brand and product management, marketing communications, digital marketing, evaluation through metrics, marketing research, supply chain management, and pricing.

To complement our rigorous academic standards, you will also benefit from real-world practical approaches to your studies so that you are able to apply the marketing theories and concepts to a range of organisations and scenarios.

Upon graduation you will be equipped to operate in highly competitive markets. This is achieved by ensuring that you have the tools required to implement, monitor and evaluate marketing strategies and tactics.