Bachelor's degree equivalent to UK Second Class Honours Lower Division in a related subject area.
The course is designed for students whose first degree is business-related with some knowledge of marketing or who have practical experience of working as managers or marketers and who wish to specialise in the communications aspects of marketing.
Months of entry
Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research.
This programme will familiarise you with the concepts and tools of marketing communication and its vital role in business enabling you to implement both the tactical and strategic decisions available to the marketing communications manager.
The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed.
Qualification and course duration
Course contact details
- Course Enquiries
- +44 (0) 20 7815 6100