Taught course

Marketing Communications Top-up

Institution
London South Bank University · Marketing and Strategy
Qualifications
MSc

Entry requirements

Although applicants normally require a first degree (usually at least a 2:2) or HND, in a relevant subject and a minimum of three years post-qualification experience in a relevant field to undertake postgraduate study, we recognise that many people have a wealth of valuable skills and knowledge developed at work or through training. If you have the potential to succeed in postgraduate or post-experience studies, we will consider your application on its individual merits.

Months of entry

January, September

Course content

This course is accredited by the following professional bodies:

Chartered Institute of Marketing (CIM)
This course is designed to offer students who hold the CIM Level 7 Diploma in Marketing Communications the opportunity to upgrade their qualification to a Masters degree.

The core modules provide the student with the necessary grounding in the marketing communications field. In addition to core marketing modules the course provides specialist modules in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed. A variety of speakers from industry provide insight and evidence of current marketing communications practice

Course modules
To upgrade from the CIM Level 7 Diploma in Marketing Communications to the Masters degree, eligible students would be required to successfully complete the following modules:

Course modules

- Research Methods (20 credits)
- Integrated Marketing Communications (20 credits)
- Plus one elective (from the following specialist 10 credit modules below)
- Dissertation

Electives

- Emerging Issues in 21st Century
- PR
- Digital and Social Media
- Market Driven Marketing
- International Marketing
- Social Marketing Strategy



Employability and academic progression
LSBU is accredited for its Dual Award programme by the Chartered Institute of Marketing.

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

direct engagement from employers who come in to interview and talk to students
Job Shop and on-campus recruitment agencies to help your job search
mentoring and work shadowing schemes.
Professional and industry links

Successful students may enter into the communications sector of many different types of organisations including multinational and global companies, public sector organisations, charities and start-ups. Alternatively they may choose a career in the many specialist agencies that service such organisations. LSBU Marketing graduates are employed in a variety of organisations such as OgilvyOne Worldwide, eSearchVision, Osney Media to name a few

Information for international students

You must have an English language qualification before starting a programme of study at London South Bank University. Acceptable qualifications include IELTS Level 6.5 or TOEFL 580. See: www.lsbu.ac.uk/international/englishRequirement

Fees and funding

Please use our online tuition fees checker at: www.lsbu.ac.uk/fees

Qualification and course duration

MSc

part time
30 months
full time
15 months

Course contact details

Name
Course Enquiries
Email
enquiry@lsbu.ac.uk
Phone
+44 (0)20 7815 7815