Taught course

Marketing Communications (with Internship)

Institution
London South Bank University · Marketing and Strategy
Qualifications
MSc

Entry requirements

We welcome graduates with professional qualifications equivalent to a bachelors degree, at classification 2:2 or above, in business. If you are interested in studying at LSBU, please refer to our Standard Entry Requirements: http://www.lsbu.ac.uk/prospectivestudents/postgradReqs.shtml

Months of entry

January, September

Course content

You will have a wonderful opportunity to gain both work experience and a post graduate education in integrated marketing communications. Your choice to study this programme will enable you to develop internship experience embedded in the MSc Marketing Communications (with Internship), achieve a thorough education in Marketing Communications, be exposed to practitioners in the field of marketing communications through guest lectures and workshops and be prepared for either client or agency side of marketing communications. The MSC Marketing Communications (with Internship) offers students the opportunity to work in industry for up to 5 months full time or longer part time. The programme offers the opportunity for students to reflect upon their learned skill set to enable further development of their professional career development. The course offers a highly qualified teaching team of strong, research-active marketing communications academics who have published widely in books, journals and reviews. The team has broad industry experience in marketing communications as consultants, senior managers and agency directors. Collaboration with client companies and agencies will guide the programme structure and content. Direct practitioner involvement in lectures and presentations offering cutting-edge topics and analysis.
Student engagement with industry-led research, practitioner shadowing and career opportunities feature as does access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities.
Exposure to the substantial international marketing communications and consumer behaviour research undertaken by the Ehrenberg Centre for Research in Marketing, based at London South Bank University. Members of the Centre, as well as visiting researchers from the Ehrenberg-Bass Institute in Adelaide will continue to disseminate new findings to students.
YEAR 1

1. Integrated Marketing Communications
2. Emerging Issues in Marketing communications
3. Creative and Media Strategy
4. Cross Cultural Buyer Behaviour
5. International Brand Management
6. Research Methods

Electives (one from)

7. Digital and Social Media
8. Public Relations
9. International Marketing
10. Market Driven Marketing
11. Social Marketing Strategy
YEAR 2
15,000 Word Research Dissertation as well as Internship Reflective Practice Project

Information for international students

You must have an English language qualification before starting a programme of study at London South Bank University. Acceptable qualifications include IELTS Level 6.5 or TOEFL 580. See: www.lsbu.ac.uk/international/englishRequirement

Fees and funding

Please use our online tuition fees checker at: www.lsbu.ac.uk/fees

Qualification and course duration

MSc

full time
20 months

Course contact details

Name
Course Enquiries
Email
enquiry@lsbu.ac.uk
Phone
+44 (0)20 7815 7815