You will benefit directly from expert teaching by leading researchers, academics, and practitioners, many of whom are world-renowned in their fields. During the year you will discover the secrets behind effective strategic marketing management in a global marketplace, learn the techniques used in conducting and analysing market research, and explore the marketing mix in an international context as well as having a Masterclass from a prominent marketing practitioner.
In partnership with the core text publishers McGraw Hill we have developed an online blended learning package that enables students to test their knowledge with case studies, quizzes, videos and other links to underpin the lectures and extend learning.
In addition to our Marketing MSc degree, you will also have the opportunity to study towards Chartered Institute of Marketing’s Accredited Level 6 Diploma in Professional Marketing whilst on campus. This is optional, entirely separate to the master’s degree programme. The programme involves an additional fee and is taught by our training partner TMLA, an Accredited Study Centre for the Chartered Institute of Marketing. The university is part of the CIM Graduate Gateway, which means you will be exempt from taking the exam and will only need to submit two written assignments by the end of the programme. Full details will be provided at induction, including the additional fees for the course.
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