Taught course

Strategic Communication

Institution
Loughborough University · Department of Social Sciences
Qualifications
MA

Entry requirements

A 2:1 honours degree (or equivalent overseas qualification) in the social sciences or humanities.

Months of entry

September

Course content

The MA Strategic Communication is designed to provide you with an in-depth understanding of the uses, and abuses, of communication by a range of government, corporate and third sector organisations.

As part of the course, we will be asking you to think critically about some of the following questions:

  • How do companies position themselves in an increasingly competitive marketplace? How do they manage crises and respond to challenges.
  • How are governments, local, regional and national promoting their policies to stakeholders across the globe? What is the role of high-profile media events in this process
  • Are social media platforms turning us all into brands? Should we be worried about the rise of branding culture. Are digital technologies empowering and who do they benefit?

Throughout our Strategic Communication master's degree there will be a particular focus on how different organisations develop and realise key strategies in the communication of not only products and ideas but also places and experiences. Of particular interest will be changes in these communication practices as a result of both digitalisation and globalisation and there will opportunities to engage with theoretical approaches, as well as practical examples and case studies from around the world.

Qualification and course duration

MA

full time
12 months

Course contact details

Name
Course Enquiries
Email
pgenquiries@lboro.ac.uk
Phone
+44(0)1509 222983