Entry requirements

A minimum of a lower second class honours degree (2:2) or equivalent overseas qualification.

Months of entry

January, September

Course content

Our MSc Digital Marketing is aimed at providing students with a comprehensive understanding of digital technologies and principles of digital contemporary marketing practices, which will allow you to address associated challenges in the ever-changing business landscape.
We live in a world where people and objects are inter-connected to each other through high-speed internet connections. Organisations desire to utilise this nature of connectivity with a growing empowered digitisation to gain competitive advantage in the way their products and services are offered to the consumers and enjoy increased profitability.
Our Digital Marketing MSc programme offers you to build your knowledge and expertise of digital technologies through learning social media analysis, data processing, information management, gaming, search engine optimisation and artificial intelligence. This master's degree covers various elements of digital marketing practices to help you create successful marketing strategies and to build up on a foundation for strategic marketing management. You will also gain an overarching view of the context in which today’s consumers, businesses and societies operate, including the technological and social challenges faced by individuals operating within the marketing profession.
Successful candidates will graduate from this Digital Marketing programme with the key knowledge and skills required to enter a variety of roles of digital marketing professionals to fully understand the strategies and techniques of market research and analysis, strategic marketing, consumer engagement, marketing communication, and international marketing.
The Institute for Digital Technologies offers teaching from pioneering researchers and creative innovators, to expose students to the latest theories and developments from across the discipline. Our programmes are shaped by the principles and discoveries of our current research, and students are encouraged to participate in development projects and industry-focused work experience opportunities where possible.

Information for international students

All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not. Further information is available on the Loughborough University website.

English language requirements

  • IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent.

Fees and funding

UK students

Please visit our website for further information on fees and finance.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification
    part time
    48 months
    • Campus-based learningis available for this qualification

Course contact details

Name
Enquiries
Email
london@lboro.ac.uk
Phone
+44 (0)20 3818 0777