Entry requirements

An honours degree (2:1 or above) or equivalent overseas qualification from a wide range of subjects/disciplines.

Months of entry


Course content

Our Sport Business and Innovation MSc provides an understanding of key management, economic and marketing principles. The programme provides you with opportunities to develop innovative solutions to real problems that are currently facing sport businesses today, allowing you to gain a competitive advantage when applying for positions in the sector.

You will examine the rapid growth in the business of sport and its accompanying impacts in an era of significant social, economic and technological change. Through this examination you will be able to identify industry trends, understand customer needs, establish and evaluate the organisational practices, and examines how innovation is embracing the global sport industry.

Studying with the world’s top university for sports subjects (QS World Rankings by Subject 2018) will prepare you for a successful career in sport, business and business innovation. Opportunities may include careers in commercial sporting organisations, international governing bodies and the not-for-profit sector. You will also be well-equipped to establish your own sport enterprise if desired.

Qualification and course duration


part time
24-48 months
full time
12 months

Course contact details