Sport Marketing

Entry requirements

A minimum of an upper second class honours degree (2:1) or equivalent overseas qualification from a wide range of subjects and disciplines.

Months of entry

January, September

Course content

This programme will provide you with a robust understanding of the key principles of marketing and the study of sport business, so that you can compete as a marketer in the ever-evolving sport industry.

Through world-class teaching, you will develop a complex understanding of the latest sport marketing and business management techniques. You will discover the latest sport marketing tools used by real organisations in the industry, and will analyse and evaluate some of the local and global challenges faced by sport marketers today.

Through careful analysis and learning, you will discover how to create successful sport marketing strategies, using market research, targeted marketing techniques and marketing communications knowledge, as well as project management and campaign monitoring skills. Alongside teaching of sports marketing theory and practice, you will gain hands-on experience of project planning and industry collaboration, through a number of practical modules. Graduates of this programme will be suited to roles in brand management, sponsorship, marketing communications, social media marketing and digital marketing.

Information for international students

All applicants for admission to Loughborough University must have a qualification in English Language before they can be admitted to any course or programme, whether their first language is English or not. Further information is available on the Loughborough University website.

English Language requirements: IELTS 6.5 overall, with a minimum of 6.0 in each subtest (Reading, Listening, Writing and Speaking) or equivalent.

Fees and funding

Please visit our website for further information on fees and funding.