Taught course

Marketing Management

Institution
Manchester Metropolitan University · Cheshire Campus
Qualifications
MSc

Entry requirements

You will normally have a good undergraduate honours degree in any subject. If you have a different background, you may be admitted if you have completed degree relevant qualifications or have relevant management experience.

Months of entry

September

Course content

Important notice

The University has been reviewing its campus at Crewe and considering whether or not to continue to offer the suite of courses currently on offer. Several options for the future of the campus have been under consideration.

One of the options was to withdraw from the campus – meaning the University would cease to operate from the campus in Crewe from Summer 2019 onwards – and, after full and careful consideration, the University is now pursuing this recommended option.

Further consultation needs to take place, meaning withdrawal from the campus is not yet a final decision. The final decision on the future of the campus will be made in the Spring Term 2017.

We can confirm that we are taking and processing applications for full time postgraduate courses and any part time courses of two years in duration starting in 2017 on the Cheshire Campus. However, with regard to longer part time postgraduate courses, due to the ongoing review, the University will accept applications for courses delivered at Cheshire but will not process those applications until more is known in respect of the future of the campus.

Please visit our website for the latest information on the review:

www.cheshire.mmu.ac.uk/campusreview

Designed as a flexible programme to accommodate your employment and personal circumstances, this course has been devised to enhance your practical marketing management skills. With an additional focus on deepening your understanding of the core concepts and competencies that underpin this increasingly important business area, this course provides you with an opportunity to combine marketing experiences with theory.
This programme ensures development of both personal and professional skills and knowledge through four core units while your marketing expertise will be developed through three marketing electives and a specialised research project culminating in the production of a dissertation.
Units
• Academic Professional Practice
• Principles of Management
• Global Marketing Strategy
• Integrated Marketing Communications
• Sustainable Relationship Marketing
• Strategic Management Practice
• Research Methods
• Dissertation
You will be assessed continually through a series of case study presentations and written assignments. Your dissertation will usually be based on empirical research.

Career prospects
Ideal for both those already working in management, and those seeking to establish a career, this course seeks to enhance your skills and increase your understanding of marketing management. It provides opportunities to gain an internationally-recognised and career-enhancing qualification and to share experience whilst developing new skills and expertise.
Alternatively you may choose to use your skills to launch your own business or consultancy.

Special Features:

  • Opportunity to build on Chartered Institute of Marketing qualifications.
  • We offer a supportive environment for your studies; you will be allocated a personal tutor and dissertation supervision is carried out on a one- to- one basis.
  • Find out more about our courses by watching these short introductory films on the department and strengths and contact times by the Head of Department Diane Wright

Information for international students

For more information to support your studies in the UK, including course details, how to apply, and living in the UK visit www.mmu.ac.uk/international

Fees and funding

UK students
For more information on fees people follow www.mmu.ac.uk/13350
International students
For more information on fees people follow www.mmu.ac.uk/13350

Please check the latest Postgraduate prospectus for information on the tuition fees for each course. For further information on potential sources of funding for postgraduate students, visit www.mmu.ac.uk/study/postgraduate

Qualification and course duration

MSc

full time
12 months
part time
12-36 months

Course contact details

Name
Course Enquiries
Email
courses@mmu.ac.uk
Phone
+44 (0)161 247 6969