Taught course

Marketing Management

Institution
Manchester Metropolitan University · Cheshire Campus
Qualifications
MSc

Entry requirements

You will normally have a good undergraduate honours degree in any subject. If you have a different background, you may be admitted if you have completed degree relevant qualifications or have relevant management experience.

Months of entry

September

Course content

Important information: academic review of Manchester Metropolitan University Cheshire campus

Manchester Metropolitan University has been undertaking a review of the long-term future of academic provision at its Cheshire campus. It has now been confirmed that the University will withdraw from the Cheshire campus. This means that we expect the campus to close in the summer of 2019.

As the withdrawal from the campus will be a phased process we are still pleased to receive applications for one year full time postgraduate taught courses starting in 2017 on the Cheshire campus. We also continue to welcome applications for part time postgraduate courses of two years in duration in the Exercise and Sport Science department starting in 2017. Applications for courses that are expected to take longer than two years to complete are currently on hold.

Please visit our website for the latest information on the review: www.cheshire.mmu.ac.uk/campusreview

Designed as a flexible programme to accommodate your employment and personal circumstances, this course has been devised to enhance your practical marketing management skills. With an additional focus on deepening your understanding of the core concepts and competencies that underpin this increasingly important business area, this course provides you with an opportunity to combine marketing experiences with theory.
This programme ensures development of both personal and professional skills and knowledge through four core units while your marketing expertise will be developed through three marketing electives and a specialised research project culminating in the production of a dissertation.
Units
• Academic Professional Practice
• Principles of Management
• Global Marketing Strategy
• Integrated Marketing Communications
• Sustainable Relationship Marketing
• Strategic Management Practice
• Research Methods
• Dissertation
You will be assessed continually through a series of case study presentations and written assignments. Your dissertation will usually be based on empirical research.

Career prospects
Ideal for both those already working in management, and those seeking to establish a career, this course seeks to enhance your skills and increase your understanding of marketing management. It provides opportunities to gain an internationally-recognised and career-enhancing qualification and to share experience whilst developing new skills and expertise.
Alternatively you may choose to use your skills to launch your own business or consultancy.

Special Features:

  • Opportunity to build on Chartered Institute of Marketing qualifications.
  • We offer a supportive environment for your studies; you will be allocated a personal tutor and dissertation supervision is carried out on a one- to- one basis.
  • Find out more about our courses by watching these short introductory films on the department and strengths and contact times by the Head of Department Diane Wright

Information for international students

For more information to support your studies in the UK, including course details, how to apply, and living in the UK visit www.mmu.ac.uk/international

Fees and funding

UK students
For more information on fees people follow www.mmu.ac.uk/13350
International students
For more information on fees people follow www.mmu.ac.uk/13350

Please check the latest Postgraduate prospectus for information on the tuition fees for each course. For further information on potential sources of funding for postgraduate students, visit www.mmu.ac.uk/study/postgraduate

Qualification and course duration

MSc

full time
12 months
part time
12-36 months

Course contact details

Name
Course Enquiries
Email
courses@mmu.ac.uk
Phone
+44 (0)161 247 6969