Taught course

Marketing (Creative Advertising)

Manchester Metropolitan University · Faculty of Business and Law

Entry requirements

Normally a good honours degree (minimum 2:2), or equivalent, preferably in an advertising, design or marketing subject. We also consider applications from professionals with significant relevant experience.

Months of entry


Course content

The Course

Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to new digital media. Commercial, theoretical and creative units are combined to provide graduates of this programme with a significant appreciation and awareness for the creative aspects of advertising and communication in this fast-paced and dynamic industry.

This programme has excellent professional links nationally and internationally - Manchester is acknowledged as a world-leader in digital marketing activity. Completing the programme will enhance your career prospects, as you will have the digital, creative and cutting-edge business skills required by advertising agencies internationally.

You will be taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in marketing, digital and creative advertising management to bring lectures to life and help direct practical student projects.

Course Structure

Units on the programme will cover the following themes:

  • Creative Advertising
  • International Brand Strategy
  • Strategy & Planning for Digital and Social Media Communications
  • Investigating Business Practice
  • Research Methods
  • Dissertation

Creative Advertising

This unit will allow you to develop creative thinking and will encourage you to change the way you see, approach and respond to creative tasks. Creativity cannot be taught in its entirety but it can be developed and this is what this unit will aim for.

International Brand Strategy

This unit introduces you to the role and nature of brand development and management within an international environment. You will be introduced to a range of issues such as: the brand development process; brand architecture and management; global v local brand strategy, international macro-environment, international culture, corporate branding; international brand strategy and the role semiotics and marketing communications play in the brand development process.

Strategy & Planning for Digital and Social Media Communications

The digital skills gap is widely recognised as a major barrier to organisations maximising the benefits of successful digital marketing. The unit takes a detailed view of developing a digital and social media communications strategy and plan.

Investigating Business Practice

This unit involves working with a client on a live brief with other students. This will develop your communication skills, ability to work with others (students and clients), and will require some independent work to meet the requirements of the brief. The brief is normally a marketing communications issue that needs addressing for an organisation.

Research Methods

This unit covers a range of areas. Initially the focus is on developing your study skills, especially the ability to research and critique journal articles. You will be learning about research philosophy, qualitative and quantitative research methods in order to prepare you for your dissertation.


You will complete an outline topic form in order for a supervisor to be allocated. With the help of your supervisor you will submit initially a research proposal, which is marked and worth 15% of your overall grade for the unit. Once this has been approved you will continue to work under the guidance of your supervisor and complete a 12-15,000 word dissertation on a topic of your choice, relating to creative advertising.

Special Features

  • This course is accredited by the Chartered Institute of Marketing, which means you can gain exemptions from the Institute's professional qualifications.
  • You will be taught in the Business School’s £75 million teaching and research headquarters on All Saints Campus. Watch the video to find out more.
  • Extensive use of the University's online virtual learning portal (Moodle) to provide additional learning materials, communication and also as an aid to discussions.
  • The programme also includes guest lectures from industry professionals and live project work with a variety of client organisations to enhance your practical skills.
  • The programme is taught through a combination of lectures, seminars, practical studio workshops and tutorials. Work experience is encouraged and supported.

Career Prospects
The programme benefits from extensive professional industry links both nationally and internationally. Successfully completing this programme can significantly enhance your career prospects in this challenging industry as you will develop a broad understanding of both digital and creative, as well as the key business skills essential to cutting edge agency practice. Many of our graduates have been successful in acquiring direct employment within the creative industries through a range of organisations from small digital creative agencies to full-service advertising agencies. The Greater Manchester area hosts many digital and creative industries and all students studying on our programmes will be able to substantially improve their employability skills for employers internationally.

Information for international students

For more information to support your studies in the UK, including course details, how to apply, and living in the UK visit www.mmu.ac.uk/international

Fees and funding

UK students
Please refer to the Manchester Met website for the latest fee information: www.mmu.ac.uk
International students
Please refer to the Manchester Met website for the latest fee information: www.mmu.ac.uk

For more information about funding your postgraduate studies, visit www.mmu.ac.uk/study/postgraduate/scholarships

Qualification and course duration


full time
12 months


full time
8 months


full time
4 months


AssessmentWhat kind of work will I be doing? (proportionally)
Written/ formal examinations33
Written coursework / continuous assessment17
Creative work17
Dissertation33 (15000 words)

Course contact details

Michelle Gledhill - Course Leader
+44 (0) 161 247 6969