Entry requirements

You’ll need a good UK honours degree – at least a 2:2 – or the international equivalent.

Months of entry


Course content

Sport is big business. And it's growing. Its stars are heroes around the world inspire fans far and wide. Sports marketing professionals are catering to ever-larger audiences, using increasingly sophisticated channels to reach them. There are new markets to explore and new income streams to harness. And as it grows, it evolves, with new trends developing – like the growth of AR and VR technologies.

A global industry

Sport is a global industry, with a product that’s almost universal. That offers a variety of exciting career possibilities for graduates who combine professional marketing skills with an in-depth understanding of sport. This new course provides it all.

It’s a marketing qualification set in the context of sport. So you’ll get to grips with various different elements of marketing, like digital marketing strategies and branding, as well as looking into specialist areas like sport marketing and sport events management. By the time you leave us, you’ll be equipped to take on a range of roles in this fast-paced and exciting sector.

Qualification, course duration and attendance options

  • MSc
    full time
    12 months
    • Campus-based learningis available for this qualification

Course contact details

Course Enquiries