Taught course

Corporate and Marketing Communications

Institution
Middlesex University · Business School
Qualifications
MAPGCertPGDip

Entry requirements

  • Normally a second class honours degree or above in marketing, communications, or a business related field.
  • We will also accept a professional qualification of an equivalent standard.
  • You are welcome to apply if you do not have a formal qualification but have extensive marketing experience. You may be required to submit a GMAT score of 550 (or above) and/or come in for an interview.

Months of entry

September

Course content

Across multiple sectors the utilisation of multi-channel communication strategies is growing and with this so is demand for professionals with expertise in this exciting field. Reflecting this need for a more corporate perspective and strategic approach to communications this course, developed with industry experts, is designed for new graduates with a background in marketing, media, management and social sciences, and practitioners seeking career development. The course also has a strong emphasis on the application of theory to practice through activities such real-life case studies, problem-solving exercises and a residential week with industry professionals

The course focuses on three strands key to the field; ‘Strategic Analysis and Thinking’ enhances understanding of markets, and the application of critical and analytic methods in solving communications problems; ‘Execution’ develops skills around writing and presenting communications plans and advertising briefs; and ‘Tools, Media and Settings’ contextualises the use of both traditional and innovative modes of communication in different settings, whether social, national or global.

Course Highlights

  • Covers fundamentally important subjects such as media strategy and consumer research, as well as highly sector relevant topics including digital marketing skills and creativity.
  • Optional modules allow for routes of specialisation on the course in a range of fields such as public relations and global communications.
  • Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting.
  • Week-long residential incorporating workshops and talks from industry professionals.

Fees and funding

UK students
Full-time students: £13,750
International students
Full-time students: £16,000

Qualification and course duration

MA

part time
24 months
full time
12 months

PGCert

full time
12 months

PGDip

full time
12 months

Course contact details

Name
Sukhbinder Barn
Email
s.barn@mdx.ac.uk